Brand Identity
Urania Genève Sport

1896.

The club has been writing its history for more than 120 years now, with a Swiss Cup, a Swiss Vice-Champion title, not forgetting world-class players such as Eugène Parlier, Roger Vonlanthen and Roger Courtois, but also Alberto Tarantini and Augustine Simo.

Modernize.

I’ve been mandated to design the new logotype of the football’s club. We had to literally change everything from the previous one. The club was extending its disciplines to esports, and wanted to show, they were moving through a new era.

The new logo is minimalist and show only the three letters that defines the club, the creation date and a star for the swiss champion title they’ve won in 1929.