Brand Identity
Urania Genève Sport

1896.

The club has been alive for more than 120 years now. Winning a Swiss Cup and a Swiss Vice-Champion title. Without forgetting their world-class players such as Eugène Parlier, Roger Vonlanthen and Roger Courtois but also, Alberto Tarantini and Augustine Simo.

Modernize.

I was mandated to design the new logomark for the football club. Everything had to be created from scratch since the club was extending its disciplines to Esports and wanted to show that they were moving to a new era. 

The new logo is minimalist. It only shows the acronym of the club, the creation date and a star which signifies the swiss champion title they won in 1929.